We love to see our clients’ names in print. And on television. And on social and online media. Here we share a smattering of recent client PR and media placements. Let us help you get your good name out there, too!
Report: Raise the Bar for Free Wine Tasting (Survey of 260 Oregon Tasting Rooms Identifies Areas for Improvement)
Wines & Vines, May 5, 2017
Initial findings from a survey of Oregon tasting rooms are intriguing and touch on some of the hot-button issues facing tasting room managers: finding competent staff, providing appropriate compensation and converting tasting room visitors into loyal, ongoing purchasers. Undertaken by Capiche Wine Marketing & PR, the first large-scale survey of Oregon tasting rooms yielded a massive amount of data from across the state.
Oregon Wine Press, April 1, 2017
Chris Cook, founder of Capiche, a marketing strategy company in Southern Oregon, chaired the business session. The panel shared tasting room perspectives from the three different wineries.… Capiche’s Dr. Vicki Purslow summarized the results of a 2016 survey of Oregon tasting rooms, including the discovery that tasting room staff is rarely rewarded for collecting customer contact information, an important yet often-missed opportunity.
Southern Oregon Wine Scene, Spring 2017 (pages 10–11)
All it took was a thoughtful observation and candid comment from a guest in late 2015 to get Dan Marca to completely upend the DANCIN Vineyards label design he had used since his first vintage in 2010. And while the original design—based on a thoughtful and thorough branding process—had worked beautifully in the past, DANCIN’s wines had evolved and it was time for the labels to catch up.
Southern Oregon Wine Scene, Spring 2017 (page 12–13)
As the Southern Oregon AVA steadily gains recognition for quality wines, the pace of development has been speeding up. A whopping 56 percent of all Southern Oregon tasting rooms have been open less than 5 years, with untold others currently under construction or in their conceptual phase.
Oregon Wine Press, February 1, 2017
With more than 700 wineries in Oregon, what’s one more? Ask 2Hawk Vineyard & Winery winemaker Kiley Evans, and he’ll call the new facility in the foothills of east Medford second to none. And it’s just the most recent step owners Jen and Ross Allen have taken in their quest to develop 2Hawk into a world-class winery.
Southern Oregon Wine Scene, Fall/Winter 2016 (page 8)
It’s 8 pm and the late afternoon winds have died down. Ross and Jen Allen ride the perimeter of their east Medford vineyard on horseback. And while that sounds quite romantic—as does owning a vineyard—the Allens are all business. They are laser-focused on developing 2Hawk into a world-class winery.
KTVL, October 31, 2016
On a foggy, cool fall morning on our visit to 2Hawk Vineyard & Winery, you could still see the panoramic view of the Rogue Valley. Roxy Ann peak, Mount Baldy and Mount Ashland can all be seen from different parts on the vineyard. Inside the unique tasting room, several places to cozy up to a glass of wine.
KTVL, September 5, 2016
In the midst of an early harvest, 2Hawk Vineyard & Winery is now crushing grapes in its new on-site production facility. The building’s groundbreaking was back in March. The production facility gives the owners and the winemaker more control of the entire process from before the grape is picked to when the wine is poured into a glass.
Medford Mail Tribune, April 28, 2016
The next phase of 2Hawk Vineyard & Winery’s development in southeast Medford is nearing fruition. 2Hawk owners Ross and Jen Allen plan to bring crushing and winemaking operations, previously handled by Pallet Wine Co., in-house this fall. S&B James Construction Management Co. has begun excavation work for a 14,000–square-foot winery building off Campbell Road.
KTVL, April 27, 2016
2Hawk Vineyard & Winery is celebrating a milestone after two years of new ownership with the construction of a new 14,000–square-foot winemaking facility. It will be on the vineyard’s property off of North Phoenix Road. The first round of production will have about 3,000 cases of wine but has a capacity to store about 10,000 cases of wine.