If You Can’t Say Something Nice …

Last month we were in Portland for the Third Annual Oregon Tempranillo Celebration. We drove up a day early and managed to visit six tasting rooms along the way. Oh, the things we were told (by the tasting room staff)! Oh, the things we observed!

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Wine Clubs: Sink or Swim, Crash or Soar? Real Data Calls the Shots.

This winter I received many solicitations to join wine clubs—from unusual places. The Wall Street Journal, Macy’s, NPR and Martha Stewart all launched wine clubs. I also received solicitations for wine clubs that offer “great” pricing by selling wine that belongs on the bottom shelf of a discount grocer (a.k.a. cheap bulk wine). All of these clubs are competing directly with the more than 90% of US wineries that have wine clubs.

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What Makes the Best Wine Clubs the Best?

By now, you’ve probably joined a wine club … or two … or three … or more! Most of my wine-loving friends are members of multiple clubs, as am I. When we get together over wine, the subject often comes up. “Which wineries are you members of? Why?” While Capiche has been studying trends and surveying current and past wine club members for specific wineries, the good, the bad and the ugly have emerged. We’re going to focus on the good.

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Figuring out Distribution: What’s Best for You? Q&A with Master of Wine Bree Boskov

In anticipation of the Nov. 6 Southern Oregon Wine Industry Roundtable, Capiche conducted a Q&A with Bree Boskov to get a preview of her presentation “Figuring out Distribution: What’s Best for You?”

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Wine Charities Rise to the Occasion: Oregon’s Newest Supports First Responders

We all know wine people are the best people, and they also are exceptionally philanthropic. In Oregon alone, I can think of more than a dozen wineries with specific charity programs.

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Positive Copyright Law Changes for Music in the Tasting Room

If you run a tasting room, you need to know about some positive changes related to music. Wine America, a public policy and legislative advocacy organization, has negotiated with ASCAP for new and less expensive winery music licenses.

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How Important Is Branding When Selling Wine?

In case you missed it, here’s a recap of a super-informative Wines & Vines article on the importance of branding.

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Tips on Tasting Room Merch: Interview with Retail Expert Anne Breck

This month, Capiche’s Chris Cook interviews Anne Breck, former VP for Harry & David’s retail operations and creator of the recently launched Postmark’d Studio.

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Scaling Your Tasting Room Business

As winery tasting rooms shift into high gear this summer, it’s vital for winery owners to consider how to grow their business while keeping employee safety a priority and staying legally compliant with state and federal regulations.

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Music Copyright Law and the Tasting Room

Think about all the places you go and hear music. The grocery store, elevators, waiting rooms, restaurants, the gym, sports stadiums, funeral homes, bowling alleys, coffee houses, winery tasting rooms. The list goes on. In the US, billions of copyrighted songs are played at most businesses every year.

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