The Capiche team’s passion centers around how businesses positively affect their bottom line by discovering their unique brand and then “living” the brand—all while engaging staff and creating lifelong fans.
Chris Cook, Capiche founder, brings over three decades of experience in marketing and a love of entrepreneurship. Since enrolling at the Southern Oregon Wine Institute in 2015, she has focused on the burgeoning wine industry, helping wineries develop their brand and best serve their customers. Chris organizes and facilitates monthly Wine Industry Roundtables with guest speakers on timely issues. An active member of the Southern Oregon Winery Association, she serves on its Marketing Committee. Chris is also a member of the Oregon Wine Experience’s Marketing Committee. An adjunct professor for Southern Oregon University’s MBA program and speaker for the university’s Professional Development Program, Chris has a BS in communication and a master in management. She holds an alcohol server permit from the Oregon Liquor Control Commission.
Vicki Purslow, EdD
Dr. Vicki Purslow, Capiche research analyst, has over 30 years’ experience gathering and analyzing data in the private, public and nonprofit sectors. She recently completed the 2016 Oregon Tasting Room Survey and has already begun work on her next project—a study about the workings of Oregon’s wine clubs. Dr. Purslow earned an MA from California State University, Sacramento; an EdD from University of the Pacific; and a certificate in Organizational Relationship Systems Coaching from CRR Global. She holds an alcohol server permit from the Oregon Liquor Control Commission.