Marketing & PR

Chris Cook Leading Marketing and PR Planning SessionAre your marketing and PR tactics in support of your brand? Are you reaching the right customers in the most cost- and time-effective ways? Capiche can help you develop a targeted strategic marketing plan specific to your needs.

Marketing Checkup

Do you wonder what’s working and what’s not?

Are you worried you may not be doing all you can to help your winery succeed? Or curious whether you are using your resources as effectively as possible? Capiche can give your marketing program a checkup and provide you with a report outlining the effectiveness of your program and recommendations for more effective marketing.

Strategic Marketing

Are your tactics aligned with your brand?

Capiche can craft a comprehensive marketing strategy to advance your organization.

Since 1984, Chris has been providing public- and private-sector companies with sensible marketing advice. She has worked with start-ups and entrepreneurs, wineries, manufacturers, professional services firms, high-tech firms, nonprofits and institutions of higher education.

Capiche can tailor the following services specifically to your needs:
  • Strategic marketing planning and budgeting
  • Market research—including market, competitor and industry analysis
  • Marketing program evaluation
  • Public relations program development, budgeting and implementation (see examples of what we’ve done for clients)
  • Advertising planning, budgeting and implementation
  • Website strategy and design
  • Social media strategy and implementation
  • Marketing training seminars and one-on-one training and mentoring
  • Marketing and tasting room candidate searches

More Details

Is there something missing? Just ask. Chances are good Capiche can help with that, too.