Speaking on a variety of topics ranging from branding, marketing, PR and research to company culture and coaching, Chris can often be found presenting at conferences, symposia or professional organizations’ monthly meetings.

2017 Oregon Wine Symposium

Walk the Talk: Bringing Your Brand to Life in the Tasting Room

Wednesday, February 22, 2017 | 11:15 am–12:30 pm

Does your tasting room experience reflect your brand? Join this panel for an interactive exploration of how three Oregon wineries aligned their tasting room environments to match their unique brand identities. Learn strategies for uncovering and living your brand in your tasting room. Panelists will address issues related to hiring staff, attracting visitors and embodying brand culture. The session will include the findings of Capiche’s 2016 Oregon Tasting Room Survey. Find out how your tasting room compares to its Oregon peers by size and region. Questions from the audience welcomed.