6 Ways to Blow Your First Date

Every time a new guest walks into your tasting room, you are on the equivalent of a first date. Think about it.

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Hire “Nice” and Teach Wine

If there’s one thing that can make or break a tasting room experience, it’s (no, not the wine) the service you receive.

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Are You Ready for OND? Top 5 Strategies to Crush It Now

Anyone who has worked in retail will quickly recognize OND as October/November/December—that three-month period when your sales will either make or break your year’s profits.

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How DANCIN Vineyards Raised the Barre with New Labels

In last month’s blog post, Put a Bird on It, I focused on the importance of label design. This month, I share a case study from a southern Oregon winery—DANCIN Vineyards. All it took was a candid observation from a guest in late 2015 to prompt Dan Marca to completely upend the label design he had used since his first vintage in 2010.

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Put a Bird on It: The Importance of Wine Label Design

When’s the last time you looked at your own wine labels? I mean REALLY looked at them—from the consumer’s point of view? We recently traveled through airports in Amsterdam, Madrid, Barcelona, and Lisbon and—of course—examined the wine choices in each duty-free shop. I was struck by the creativity of some of the packaging, especially in the Champagne category.

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Spiders and Crawlers and Bots, Oh My! Topping a Google Search and Why

Every year, the Wine Business Monthly publishes its annual Tasting Room/DTC Survey results. Did you know that on average 8% of DTC wine sales occur online? What would your business look like if you were able to increase your online DTC sales to more than 8%? How would that impact your bottom line?

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Got Downtime in the Tasting Room? Use It to Better Serve Your Future Guests

Most tasting rooms experience downtime during which there are no guests. That leaves you with three options: 1) let the staff sit and wait, 2) send staff home, or 3) have them perform other strategic tasks. I’ll bet you can imagine what Capiche recommends!

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Are Your Events Missing in Action?

Last month, we compiled our annual wine-related events calendar (including festivals, national competition submission deadlines, and large wine trail events) for our Oregon-based clients.

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Use Tasting Room Downtime to Increase Visibility (and Sales)

Most tasting rooms experience downtime during which there are no guests. That leaves you with three options: let the staff sit and wait, send staff home, or have them perform other strategic tasks. I’ll bet you can imagine what Capiche recommends!

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4 Global Wine Trends You Can Take to the Bank

Ready for a happy, profitable new year? Forget reinventing the wheel and take a look at what is trending globally. Incorporate these trends into your local marketing strategies—and take it to the bank.

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