Got Downtime in the Tasting Room? Use It to Better Serve Your Future Guests

Most tasting rooms experience downtime during which there are no guests. That leaves you with three options: 1) let the staff sit and wait, 2) send staff home, or 3) have them perform other strategic tasks. I’ll bet you can imagine what Capiche recommends!

In January, we blogged about 12 apps and databases your team can monitor to ensure your brand is accurately represented. In this post, we offer a reminder to make sure your online information is current.

Start with your Google info. Because of a Google search while headed down I-5, we stopped in Red Bluff, CA, to visit Tehama Oaks Vineyard & Winery. But where was it? When we inquired at the shop next door to the missing tasting room, we learned they had closed over a month earlier. Happily, the place next door was Cedar Crest Brewery & Winery—a friendly venue with a tasting bar, coupled with some fun retail items. (Good thing, ’cuz we were thirsty!)

If you have a special or early closure, you’ve moved locations, or there are any other factors that render your Google information outdated, it can be frustrating for guests who have likely gone out of their way to visit you.

Along the same lines, don’t forget to keep your own website, Facebook page, Yelp, and Trip Advisor information up-to-date.

Make it easy for your guests to visit when you are open and be forewarned when you are not. You’ll have more (and happier) guests—and you’ll sell more wine!

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