Archive for Wine Clubs

How to Create Opportunity from Crisis: Top 10 Strategies to Come out Swinging

In just a matter of weeks, the nature of the wine business in the US—and the world in general—has drastically changed. Restaurants and bars have been shut down, wineries have closed their tasting rooms, and wine retailers have had to rethink the way they do business. Some have closed altogether, at least for now.

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How to Keep Customers Coming Back: Why Hospitality is Job #1

Do you ever wonder why we spend so much money on getting new customers when retaining customers provides more value to our business? Think about the investment your winery is making in customer acquisition (advertising, PR, social media, email, and direct mail campaigns) vs. customer retention (providing an outstanding customer experience for guests in your tasting room, wine club members, and customers ordering wine online). Which direction are your scales tipping?

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4 Global Wine Trends You Can Take to the Bank

Ready for a happy, profitable new year? Forget reinventing the wheel and take a look at what is trending globally. Incorporate these trends into your local marketing strategies—and take it to the bank.

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Big Data = Big Sales

Most wineries are finding that direct-to-consumer sales are harder than ever to achieve—both in tasting rooms and through wine clubs. With unlikely competitors like The Wall Street Journal, Macy’s and NPR promoting their own wine clubs (really?!), wine purchasing options are never-ending.

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Wine Clubs: Sink or Swim, Crash or Soar? Real Data Calls the Shots.

This winter I received many solicitations to join wine clubs—from unusual places. The Wall Street Journal, Macy’s, NPR and Martha Stewart all launched wine clubs. I also received solicitations for wine clubs that offer “great” pricing by selling wine that belongs on the bottom shelf of a discount grocer (a.k.a. cheap bulk wine). All of these clubs are competing directly with the more than 90% of US wineries that have wine clubs.

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What Makes the Best Wine Clubs the Best?

By now, you’ve probably joined a wine club … or two … or three … or more! Most of my wine-loving friends are members of multiple clubs, as am I. When we get together over wine, the subject often comes up. “Which wineries are you members of? Why?” While Capiche has been studying trends and surveying current and past wine club members for specific wineries, the good, the bad and the ugly have emerged. We’re going to focus on the good.

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Never Show the Back of the House

“For a successful restaurant to flourish, there are many parts that must work together to create a positive experience and end result for the consumer.” The same goes for tasting rooms.

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