Ready for a happy, profitable new year? Forget reinventing the wheel and take a look at what is trending globally. Incorporate these trends into your local marketing strategies—and take it to the bank.
Fires. Smoke. Accidents. Scandals. Deaths. Lawsuits. Layoffs. All these events—and others you’ve never imagined—can impact your winery. Do you have a crisis communication plan? Michael Turney, professor of communication at Northern Kentucky University, likens having a crisis communication plan to auto insurance.