Southern Oregon Wine Industry Network

Bi-monthly gatherings provide a forum for Southern Oregon wineries to educate other wineries about their wines/wineries and to learn from those wineries what is happening in our region! Our goal is to help us all become better ambassadors of the Southern Oregon Wine Region. This translates to a better consumer experience and enhanced tourism, wine recognition and wine sales. We hope you will join us!

Upcoming Events

After 4 years of industry gatherings, Capiche has put SO WINs on “pause.” Check back for upcoming events.


Past SO WINs

Monday, February 3, 2020

South Stage Cellars, Jacksonville

Monday, December 9, 2019

Naumes Suncrest Winery, Talent

Monday, August 5, 2019

VinFarm, Grants Pass

Monday, October 7, 2019

Parkhurst Wine Cellars, Talent

Sunday, July 21, 2019

Oregon Wine Experience Competition Judges Forum – Panel and Reception, Ashland

Monday, June 3, 2019

Troon Vineyard, Applegate

Monday, April 1, 2019

Long Walk Vineyard, Ashland

Monday, February 4, 2019

The Rogue Grape, Medford

Monday, December 4, 2018

RoxyAnn Winery, Medford

Monday, October 22, 2018

Trium, Talent

Sunday, August 5, 2018

Oregon Wine Experience Competition Judges Forum – Panel and Reception, Ashland

Monday, June 4, 2018

Eliana Wines, Ashland

Monday, April 2, 2018

Del Rio Vineyards, Gold Hill

Monday, February 5, 2018

Belle Fiore, Ashland

Past Roundtables

For several years, monthly roundtables addressed timely issues of importance to the wine industry and its associated businesses. At your request, we’ve morphed the Roundtables into the new SO WINs.

Monday, January 8, 2018

Simple Machine

Wine Bingo: What Do You Know About Southern Oregon Wineries?

Wine Industry Roundtables – What’s Next?

Monday, December 4, 2017

RoxyAnn Winery

Holiday Celebration and Networking

Monday, November 6, 2017

Irvine & Roberts Vineyard

Figuring Out Distribution: What’s Best for You?

Bree Boskov, MW, education director for the Oregon Wine Board, will share insights on how to pitch to and attract a distributor, find the right distributor fit for your brand and work with your distributor and drive depletions.

Travel Southern Oregon – What’s Next?

Brad Niva, executive director of Travel Southern Oregon, will give an update on regional tourism and where the Southern Oregon wine industry fits into regional tourism marketing. He’ll also share local projects funded by the Wine Country License Plate funds.

Special Roundtable! Sunday, August 6, 2017

Bigham Knoll, Jacksonville

Includes food and samples of competition wines

Oregon Wine Experience Competition Judges Forum – Panel and Reception

Monday, July 10, 2017

Pebblestone Cellars

Merchandising in the Tasting Room

Learn from former Harry & David VP of Retail Stores Anne Breck how to make the most of your merch. See Anne’s current endeavor at Postmark’d Studio.

Scaling Your Wine Business

Joe Rossi, BBSI, will offer practical advice followed by roundtable discussions:
  • Payroll Systems/Time & Attendance Systems/Data Analytics
  • Risk/Safety Management/OSHA
  • HR Compliance/Staffing Strategies
  • Organization Development

Music in the Tasting Room: Good News on the Horizon

Vicki Purslow, Capiche

Monday, June 5, 2017

Kriselle Cellars

Wine Travel: Is It for You?

Ruth Garvin, Cliff Creek Cellars
Mike Wisnovsky, Valley View Winery
Shana Brewer, Travel Leaders

Learn from the experiences Ruth and Mike have had. Hear from travel agency owner Shana about the best way to put together a hassle-free, memorable trip.

Beyond the Charcuterie Plate

Constance Jesser, The Culinarium

Simple recipes to pair with your wines that don’t break the budget or tax the staff.

Silicon Valley Bank DTC Wine Club Data

Vicki Purslow, Capiche

Monday, May 1, 2017

Rocky Knoll

Failure to Plan Is Planning to Fail

Presentation by Jennifer Valenta, Wine Acumen

What Is the Southern Oregon Wine Brand?

Focus group led by Chris Cook, Capiche