Sommelier Pouring Wine at 2Hawk Vineyard and WineryKnowledge is power. When you have a clear, objective picture of what is happening in your tasting room and wine club, you can make strategic adjustments. Capiche gathers powerful data ​and makes informed recommendations ​for your precise action.

Wine Club Surveys

The most crucial metric in your tasting room is guest satisfaction. With more than 30 years’ experience conducting research, Capiche goes beyond the standard customer satisfaction survey and links survey responses to actual guest behavior. Plus, your survey results will be timely rather than months out of date (often the case when surveys are conducted in-house by already busy staff). Tasting room leaders will receive actionable data that can be implemented immediately.

More than 90 percent of US wineries have wine clubs. The challenge for winery owners is to differentiate their wine clubs from the competitors. Some reports indicate that most wine club memberships last as little as two years. Customers rescind their memberships for many reasons—expense, joining other clubs or lack of special customer service.

If your wine club membership is lower than targeted goals or you aspire to increase your club’s membership size, it’s time to survey your wine club members. Do you have data to support your conclusions about why members are satisfied—and dissatisfied—with your wine club? Absent data, you are left with hypotheses that may or may not be true.

Capiche offers a real assessment of brand loyalty and wine club member satisfaction. Let us help you identify the strengths, weaknesses, threats and opportunities for your wine club. Our customizable survey is quickly administered to your wine club members. A full report with recommendations is available to you in less than 60 days. Base your business decisions on data. Meet or exceed your wine club goals with Capiche.

Request a Survey

The process is simple. Click here to get started. We will meet with you to review research protocols, discuss survey questions and collect email addresses for your wine club members. Additional questions and customization are available. Tap into the power of guest loyalty. Complete this form today to get started with a survey of your wine club members.

Request a Survey

Market Research & Surveys

Forbes writer Erika Andersen reminds us that bad business decisions come from one of three things:

  1. Decisions were made without all the relevant facts.
  2. Decisions were made based on invalid assumptions grounded in ego, wishful thinking or fear.
  3. The decision maker didn’t trust the input of his or her own advisors.

Working with Capiche to get a clear indication of reality will help you move your business in the right—and most profitable—direction. Contact us today to discuss how we can craft the best research strategy for you.