Anyone who has worked in retail will quickly recognize OND as October/November/December—that three-month period when your sales will either make or break your year’s profits.
Every year, the Wine Business Monthly publishes its annual Tasting Room/DTC Survey results. Did you know that on average 8% of DTC wine sales occur online? What would your business look like if you were able to increase your online DTC sales to more than 8%? How would that impact your bottom line?
Most tasting rooms experience downtime during which there are no guests. That leaves you with three options: let the staff sit and wait, send staff home, or have them perform other strategic tasks. I’ll bet you can imagine what Capiche recommends!
Recently we took a trip to the Willamette Valley—specifically the city of Carlton. Why? Because we had gotten to know a winemaker from that area at the Oregon Wine Experience this summer—and his wines piqued our interest. He is Terry McIntyre, owner and winemaker at Stone Griffon Vineyard and he was all in at the OWE.
Anyone who has worked in retail will quickly recognize OND as October/November/December—that three-month period where your sales will either make or break your year’s profits. Consider both your in-person sales and your DtC shipping orders.
In anticipation of the Nov. 6 Southern Oregon Wine Industry Roundtable, Capiche conducted a Q&A with Bree Boskov to get a preview of her presentation “Figuring out Distribution: What’s Best for You?”
At the end of each year, many publications “celebrate” the worst marketing campaigns of the year. Less than 40 days into the new year, and there is already a regrettable fail from the wine industry.
