Archive for Sales and Distribution

Crossover Career Opportunities in the Wine Industry

We’ve known Andrea Jacoby for several years—from her time as a tasting room associate to a tasting room manager and now as a WSET 3-certified wine rep for Handcrafted Wines & Spirits. We’ve watched her relish each step of her professional journey and wanted to share her path to illustrate the mobility available within the wine industry.

Capiche Conversations: Interview with Tim Hanni, Master of Wine (MW), Part 1

America’s first Master of Wine and one of fewer than 500 in the world, Tim Hanni has collected epithets ranging from the wine anti-snob (The Wall Street Journal) to the Swami of Umami (memorialized by Pug Ostling, who awarded Tim the official Swami of Umami t-shirt in 1990) to flavor maven (Oregon Wine Press) to the King of Digressions (self-applied 😉) over his five-decade career in the wine industry.

Read more

Here Comes OND … Pour Me Another—and Get Busy Marketing!

Are you suffering from bad news fatigue like I am? It’s one thing after another—COVID-19 hitting us in March. Now, the fires. And the constantly changing rules and regulations for restaurants, bars and tasting rooms.… With so many moving parts, how do we plan for OND—October, November, December—the biggest annual boon to all retailers?

Read more

How to Create Opportunity from Crisis: Top 10 Strategies to Come out Swinging

In just a matter of weeks, the nature of the wine business in the US—and the world in general—has drastically changed. Restaurants and bars have been shut down, wineries have closed their tasting rooms, and wine retailers have had to rethink the way they do business. Some have closed altogether, at least for now.

Read more

Are You Ready for OND? Top 5 Strategies to Crush It Now

Anyone who has worked in retail will quickly recognize OND as October/November/December—that three-month period when your sales will either make or break your year’s profits.

Read more

Spiders and Crawlers and Bots, Oh My! Topping a Google Search and Why

Every year, the Wine Business Monthly publishes its annual Tasting Room/DTC Survey results. Did you know that on average 8% of DTC wine sales occur online? What would your business look like if you were able to increase your online DTC sales to more than 8%? How would that impact your bottom line?

Read more

Use Tasting Room Downtime to Increase Visibility (and Sales)

Most tasting rooms experience downtime during which there are no guests. That leaves you with three options: let the staff sit and wait, send staff home, or have them perform other strategic tasks. I’ll bet you can imagine what Capiche recommends!

Read more

Are You a Great Wine Ambassador? Here Are the Top 5 Must-Have Traits

Recently we took a trip to the Willamette Valley—specifically the city of Carlton. Why? Because we had gotten to know a winemaker from that area at the Oregon Wine Experience this summer—and his wines piqued our interest. He is Terry McIntyre, owner and winemaker at Stone Griffon Vineyard and he was all in at the OWE.

Read more

Are You Ready for OND? Top 5 Strategies to Crush It

Anyone who has worked in retail will quickly recognize OND as October/November/December—that three-month period where your sales will either make or break your year’s profits. Consider both your in-person sales and your DtC shipping orders.

Read more

Figuring out Distribution: What’s Best for You? Q&A with Master of Wine Bree Boskov

In anticipation of the Nov. 6 Southern Oregon Wine Industry Roundtable, Capiche conducted a Q&A with Bree Boskov to get a preview of her presentation “Figuring out Distribution: What’s Best for You?”

Read more