Are you suffering from bad news fatigue like I am? It’s one thing after another—COVID-19 hitting us in March. Now, the fires. And the constantly changing rules and regulations for restaurants, bars and tasting rooms.… With so many moving parts, how do we plan for OND—October, November, December—the biggest annual boon to all retailers?
First impressions can create a lifelong ambassador or a disappointed grumbler—and those impressions can spread exponentially for the positive or negative, depending on the customer’s experience.