When Whitman Parker and his wife, Jo, moved from Denver to Jacksonville, Oregon, they harnessed their backgrounds in real estate to embark on new career trajectories. Whit purchased the Jacksonville Review, and Jo set up WillowCreek Gifts in downtown historic Jacksonville. It wasn’t long before Whit realized he’d better seize the opportunity to launch a magazine celebrating the budding Southern Oregon wine industry, and thus Southern Oregon Wine Scene was born. Fourteen years later, and the region is now a major industry player racking up international acclaim and attracting world-class winemakers.
Are you suffering from bad news fatigue like I am? It’s one thing after another—COVID-19 hitting us in March. Now, the fires. And the constantly changing rules and regulations for restaurants, bars and tasting rooms.… With so many moving parts, how do we plan for OND—October, November, December—the biggest annual boon to all retailers?