Archive for Branding

What’s Brand Got to Do with It?

Branding is all the buzz and has been for some time, but branding can be confusing. I hope to clear things up with this post. What’s the difference between the Napa Valley brand and the Willamette Valley brand? Both are internationally renowned, but what sets one apart from the other? What about wine regions like Southern Oregon with an emerging brand? Or others (which I won’t mention) with a weak or even negative brand?

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How Important Is Branding When Selling Wine?

In case you missed it, here’s a recap of a super-informative Wines & Vines article on the importance of branding.

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