Archive for Graphic Design

How DANCIN Vineyards Raised the Barre with New Labels

In last month’s blog post, Put a Bird on It, I focused on the importance of label design. This month, I share a case study from a southern Oregon winery—DANCIN Vineyards. All it took was a candid observation from a guest in late 2015 to prompt Dan Marca to completely upend the label design he had used since his first vintage in 2010.

Read more

Put a Bird on It: The Importance of Wine Label Design

When’s the last time you looked at your own wine labels? I mean REALLY looked at them—from the consumer’s point of view? We recently traveled through airports in Amsterdam, Madrid, Barcelona, and Lisbon and—of course—examined the wine choices in each duty-free shop. I was struck by the creativity of some of the packaging, especially in the Champagne category.

Read more