Archive for Tasting Rooms

Got Downtime in the Tasting Room? Use It to Better Serve Your Future Guests

Most tasting rooms experience downtime during which there are no guests. That leaves you with three options: 1) let the staff sit and wait, 2) send staff home, or 3) have them perform other strategic tasks. I’ll bet you can imagine what Capiche recommends!

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Use Tasting Room Downtime to Increase Visibility (and Sales)

Most tasting rooms experience downtime during which there are no guests. That leaves you with three options: let the staff sit and wait, send staff home, or have them perform other strategic tasks. I’ll bet you can imagine what Capiche recommends!

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Held Hostage in the Tasting Room

Seriously. That’s how it felt. Maybe it’s because it was our first stop on what we hoped would be a fairly quick series of tasting room visits. We had five wineries on our list and limited time. This would have to be well-orchestrated. Best-laid plans …

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If You Can’t Say Something Nice …

Last month we were in Portland for the Third Annual Oregon Tempranillo Celebration. We drove up a day early and managed to visit six tasting rooms along the way. Oh, the things we were told (by the tasting room staff)! Oh, the things we observed!

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Positive Copyright Law Changes for Music in the Tasting Room

If you run a tasting room, you need to know about some positive changes related to music. Wine America, a public policy and legislative advocacy organization, has negotiated with ASCAP for new and less expensive winery music licenses.

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Tips on Tasting Room Merch: Interview with Retail Expert Anne Breck

This month, Capiche’s Chris Cook interviews Anne Breck, former VP for Harry & David’s retail operations and creator of the recently launched Postmark’d Studio.

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Scaling Your Tasting Room Business

As winery tasting rooms shift into high gear this summer, it’s vital for winery owners to consider how to grow their business while keeping employee safety a priority and staying legally compliant with state and federal regulations.

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Music Copyright Law and the Tasting Room

Think about all the places you go and hear music. The grocery store, elevators, waiting rooms, restaurants, the gym, sports stadiums, funeral homes, bowling alleys, coffee houses, winery tasting rooms. The list goes on. In the US, billions of copyrighted songs are played at most businesses every year.

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Never Show the Back of the House

“For a successful restaurant to flourish, there are many parts that must work together to create a positive experience and end result for the consumer.” The same goes for tasting rooms.

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Have Tasting Rooms Gone to the Dogs?

When Sunset magazine identified 21 dog-friendly vacations, Cannon Beach, Lincoln City and Portland, OR, all made the list.

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