Fires. Smoke. Accidents. Scandals. Deaths. Lawsuits. Layoffs. All these events—and others you’ve never imagined—can impact your winery. Do you have a crisis communication plan? Michael Turney, professor of communication at Northern Kentucky University, likens having a crisis communication plan to auto insurance.
Branding is all the buzz and has been for some time, but branding can be confusing. I hope to clear things up with this post. What’s the difference between the Napa Valley brand and the Willamette Valley brand? Both are internationally renowned, but what sets one apart from the other? What about wine regions like Southern Oregon with an emerging brand? Or others (which I won’t mention) with a weak or even negative brand?