Wine Industry Roundtables

Monthly roundtables address timely issues of importance to the wine industry and its associated businesses. Join this informal group one Monday a month for a two-hour learning and networking get-togetherand enjoy some wine while you’re at it.

Upcoming Roundtables

Monday, November 6, 4–6 pm

Irvine & Roberts Vineyard

1614 Emigrant Creek Rd., Ashland

Welcome & Overview

Doug & Dionne Irvine, Irvine & Roberts Vineyard

Figuring Out Distribution: What’s Best for You?

Bree Boskov, MW, education director for the Oregon Wine Board, will share insights on how to pitch to and attract a distributor, find the right distributor fit for your brand and work with your distributor and drive depletions.

Travel Southern Oregon – What’s Next?

Brad Niva, executive director of Travel Southern Oregon, will give an update on regional tourism and where the Southern Oregon wine industry fits into regional tourism marketing. He’ll also share local projects funded by the Wine Country License Plate funds.


Monday, December 4, 4–6 pm

RoxyAnn Winery, Medford

Past Roundtables

Special Roundtable! Sunday, August 6, 6–8:30 pm

Bigham Knoll, Jacksonville

Includes food and samples of competition wines

Oregon Wine Experience Competition Judges Forum – Panel and Reception

Monday, July 10, 2017
4–6 pm

Pebblestone Cellars

1670 Pioneer Rd., Talent

Welcome & Overview

Dick and Pat Ellis, Pebblestone Cellars

Merchandising in the Tasting Room

Learn from former Harry & David VP of Retail Stores Anne Breck how to make the most of your merch. See Anne’s current endeavor at Postmark’d Studio.

Scaling Your Wine Business

Joe Rossi, BBSI, will offer practical advice followed by roundtable discussions:
  • Payroll Systems/Time & Attendance Systems/Data Analytics
  • Risk/Safety Management/OSHA
  • HR Compliance/Staffing Strategies
  • Organization Development

Music in the Tasting Room: Good News on the Horizon

Vicki Purslow, Capiche


Monday, June 5, 2017
4–6 pm

Kriselle Cellars

12956 Modoc Road, White City

Welcome & Overview

Scott Steingraber, Kriselle Cellars

Wine Travel: Is It for You?

Ruth Garvin, Cliff Creek Cellars
Mike Wisnovsky, Valley View Winery
Shana Brewer, Travel Leaders

Learn from the experiences Ruth and Mike have had. Hear from travel agency owner Shana about the best way to put together a hassle-free, memorable trip.

Beyond the Charcuterie Plate

Constance Jesser, The Culinarium

Simple recipes to pair with your wines that don’t break the budget or tax the staff.

Silicon Valley Bank DTC Wine Club Data

Vicki Purslow, Capiche


Monday, May 1, 2017
4–6 pm

Rocky Knoll

2881 Hillcrest Road, Medford

Welcome & Overview

Emily Mostue, Rocky Knoll

Failure to Plan Is Planning to Fail

Presentation by Jennifer Valenta, Wine Acumen

What Is the Southern Oregon Wine Brand?

Focus group led by Chris Cook, Capiche