Archive for winery business advice

Terroir Noir: New Research on Blacks in the Wine Industry

Seven Questions for Dr. Monique Bell, Researcher, Educator & Wine Industry Leader Dr. Monique Bell is an educator, researcher, creator, and consultant in California’s San Joaquin Valley. She is curious about how cultural facets, such as race, ethnicity, language, and values how both influence and are influenced by marketing. As a professor at Fresno State […]

Hire Nice and Teach Wine—Case in Point

Last October, I wrote a blog post called “Hire Nice, and Teach Wine,” and last week, I saw this principle work beautifully in action. In a time when every single guest to your tasting room will either help make or break you, it’s even more important to hire nice, teach wine—AND teach hospitality!

Read more