Anyone who has worked in retail will quickly recognize OND as October/November/December—that three-month period where your sales will either make or break your year’s profits. Consider both your in-person sales and your DtC shipping orders.
Are your wines available in restaurants? If so, chances are you specially selected the restaurants because they fit with your wine’s brand—of comparable quality, aesthetics and expense. Some wines are “white tablecloth” wines while others are bistro, pop-up or even food truck wines.