It was bound to happen. Southern Oregon’s pioneering wineries are passing from their founding fathers and mothers to the next generation. If you haven’t visited these featured Southern Oregon wineries, autumn is a lovely time to make the trip! Here’s your travel guide.
Last October, I wrote a blog post called “Hire Nice, and Teach Wine,” and last week, I saw this principle work beautifully in action. In a time when every single guest to your tasting room will either help make or break you, it’s even more important to hire nice, teach wine—AND teach hospitality!
In just a matter of weeks, the nature of the wine business in the US—and the world in general—has drastically changed. Restaurants and bars have been shut down, wineries have closed their tasting rooms, and wine retailers have had to rethink the way they do business. Some have closed altogether, at least for now.
As winery tasting rooms shift into high gear this summer, it’s vital for winery owners to consider how to grow their business while keeping employee safety a priority and staying legally compliant with state and federal regulations.
“For a successful restaurant to flourish, there are many parts that must work together to create a positive experience and end result for the consumer.” The same goes for tasting rooms.
Southern Oregon is a little slice of heaven for wine aficionados, regularly earning accolades from esteemed writers at The New York Times, Wine Enthusiast, Sunset and Forbes. And while residents and visitors alike have grown accustomed to the seemingly endless stream of new wineries and tasting rooms opening throughout the Rogue, Applegate and Umpqua valleys, one winery’s tasting room with something new to the region opened in Jacksonville late last year.
