Seven Questions for Dr. Monique Bell, Researcher, Educator & Wine Industry Leader Dr. Monique Bell is an educator, researcher, creator, and consultant in California’s San Joaquin Valley. She is curious about how cultural facets, such as race, ethnicity, language, and values how both influence and are influenced by marketing. As a professor at Fresno State […]
Interview with Ian Consoli, Director of Marketing, Tablas Creek Vineyard Photo by Jeanine Madson Photography What started as a film short has turned into a full-length feature for Ian Consoli, Tablas Creek Vineyard’s director of marketing. It all started when Ian decided to move back to his hometown of Paso Robles for a quick reset […]
At the end of each year, many publications “celebrate” the worst marketing campaigns of the year. Less than 40 days into the new year, and there is already a regrettable fail from the wine industry.
Ready for a happy, profitable new year? Forget reinventing the wheel and take a look at what is trending globally. Incorporate these trends into your local marketing strategies—and take it to the bank.
Recently we took a trip to the Willamette Valley—specifically the city of Carlton. Why? Because we had gotten to know a winemaker from that area at the Oregon Wine Experience this summer—and his wines piqued our interest. He is Terry McIntyre, owner and winemaker at Stone Griffon Vineyard and he was all in at the OWE.
One of our biggest marketing surprises over the last few years has been how strongly millennials—the generation of digital natives—respond to direct mail. According to USPS Mail Moments 2016, millennials are more likely to read, organize, and sort their mail than all other generations. They are also less likely to discard their mail without reading it.
Most wineries are finding that direct-to-consumer sales are harder than ever to achieve—both in tasting rooms and through wine clubs. With unlikely competitors like The Wall Street Journal, Macy’s and NPR promoting their own wine clubs (really?!), wine purchasing options are never-ending.
Southern Oregon is a little slice of heaven for wine aficionados, regularly earning accolades from esteemed writers at The New York Times, Wine Enthusiast, Sunset and Forbes. And while residents and visitors alike have grown accustomed to the seemingly endless stream of new wineries and tasting rooms opening throughout the Rogue, Applegate and Umpqua valleys, one winery’s tasting room with something new to the region opened in Jacksonville late last year.
