Every time a new guest walks into your tasting room, you are on the equivalent of a first date. Think about it.
If there’s one thing that can make or break a tasting room experience, it’s (no, not the wine) the service you receive.
Author Archive for Chris Cook – Page 3
Anyone who has worked in retail will quickly recognize OND as October/November/December—that three-month period when your sales will either make or break your year’s profits.
In last month’s blog post, Put a Bird on It, I focused on the importance of label design. This month, I share a case study from a southern Oregon winery—DANCIN Vineyards. All it took was a candid observation from a guest in late 2015 to prompt Dan Marca to completely upend the label design he had used since his first vintage in 2010.
When’s the last time you looked at your own wine labels? I mean REALLY looked at them—from the consumer’s point of view? We recently traveled through airports in Amsterdam, Madrid, Barcelona, and Lisbon and—of course—examined the wine choices in each duty-free shop. I was struck by the creativity of some of the packaging, especially in the Champagne category.
Every year, the Wine Business Monthly publishes its annual Tasting Room/DTC Survey results. Did you know that on average 8% of DTC wine sales occur online? What would your business look like if you were able to increase your online DTC sales to more than 8%? How would that impact your bottom line?
Most tasting rooms experience downtime during which there are no guests. That leaves you with three options: 1) let the staff sit and wait, 2) send staff home, or 3) have them perform other strategic tasks. I’ll bet you can imagine what Capiche recommends!
Last month, we compiled our annual wine-related events calendar (including festivals, national competition submission deadlines, and large wine trail events) for our Oregon-based clients.
Most tasting rooms experience downtime during which there are no guests. That leaves you with three options: let the staff sit and wait, send staff home, or have them perform other strategic tasks. I’ll bet you can imagine what Capiche recommends!
Ready for a happy, profitable new year? Forget reinventing the wheel and take a look at what is trending globally. Incorporate these trends into your local marketing strategies—and take it to the bank.
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Parkhurst Wine Cellars: Exquisite Wine, Food, Scenery
Southern Oregon is a little slice of heaven for wine aficionados, regularly earning accolades from esteemed writers at The New York Times, Wine Enthusiast, Sunset and Forbes. And while residents and visitors alike have grown accustomed to the seemingly endless stream of new wineries and tasting rooms opening throughout the Rogue, Applegate and Umpqua valleys, one winery’s tasting room with something new to the region opened in Jacksonville late last year.